Nawaf Alabduljader

Mohammd AlMarzouq

Research Relevance

Researchers worldwide, particularly in the Arab region, have been criticized for producing research that does not inform or impact managers, policymakers, and decision-makers in the industry (Banks et al., 2016; O’Boyle et al., 2024). The research-practice gap refers to the disconnect between the “knowledge that academics are producing and the knowledge that practitioners are consuming” (Cascio & Aguinis, 2008, p. 1062). The research-practice gap has been described as a grand challenge in academia because it means that practitioners are not adopting or using the research produced by scholars (Banks et al., 2016). Moreover, practitioners are increasingly losing faith in the value, relevance, and credibility of research produced by academia.

The research-practice gap is no short of a crisis in academia. Business school donations are on a decline as donors are increasingly questioning the value of their donations and the impact of the research produced using their donations. Enrollment in higher education has been in decline for over a decade due to increased skepticism over the value of higher education (Blake, 2024). Practitioners and industry, in general, are less receptive and open to engaging with scholars by sharing knowledge and data due to the perceived lack of value research provides. Ministers, accreditation institutions, journal editors, authors, and popular press have all raised concerns over the science-practice gap (Aguinis & Peirce, 2008; Banks et al., 2021; Glick et al., 2018; Nobek, 2016; Priem & Rosenstein, 2000; Rynes et al., 2000; Schiller, 2011). Times Higher Education noted that "most business school research lacks real-world relevance" (Basken, 2023). A publication by the Association to Advance Collegiate Schools of Business (AACSB), which accredits more than 500 universities worldwide, has described the current state of research in business schools as unsustainable (Glick & Davis, 2018). Addressing the science-practice gap is a matter of survival for academia.

The Cause

Following the footsteps of Aguinis et al. (2018), we argue that a key reason for the science-practice gap is the lack of motivation to close the gap from both stakeholders: scholars and practitioners. From the perspective of scholars, there is a lack of motivation to produce knowledge that impacts the industry or translate their knowledge to be consumed by it. From the perspective of industry practitioners, there is a lack of motivation to collaborate with scholars to address the challenges they face, and a lack of motivation to consume knowledge produced by scholars. In what follows, we discuss some key reasons behind the growing science-practice gap and provide recommendations for scholars on how to bridge the gap. We argue that the lack of motivation between both parties to bridge the gap can be resolved if proper reward systems are in place in academia to encourage scholars to engage with practice and conduct more impactful work.

The reward systems at many universities, particularly research-focused institutions, continue to disproportionately rely on citation metrics of articles published in academic journals when allocating promotions and financial incentives (Aguinis et al., 2019). Moreover, accreditation bodies heavily factor in journal citations and publication counts when ranking business schools. While these metrics may reflect academic productivity, the tenuous link between citation-based measures and real societal impact cannot be ignored. In fact, it would be misguided to assume such metrics would encourage researchers to make meaningful contributions to society (Kerr, 1975). This narrow focus on citations as the primary indicator of success has far-reaching consequences on the nature and direction of scholarly work, often stifling the pursuit of research that addresses pressing, real-world challenges in favor of research that serves the immediate promotional needs of researchers.

First, the pressure to publish a high number of journal articles in top-tier journals has inadvertently pushed many researchers to produce only incremental knowledge that speaks only to other scholars (Aguinis et al., 2019). In other words, obsession over journal citation metrics creates a narrow focus on publishing in high-impact journals, which often prioritize theoretical contributions over practical applications. Researchers may feel pressured to produce work that fits the specific criteria of these journals, leading to a concentration on incremental, highly specialized studies that do not necessarily address real-world problems.

The push towards publishing in top journals, as measured through journal citations, does not necessarily consider the value, quality, and impact of scholarly work on different stakeholders other than researchers (Aguinis et al., 2020; Aguinis et al., 2019). Specifically, the emphasis on metrics such as journal citations does not consider how scholars impact other stakeholders such as students, managers, policymakers, and decision-makers (Aguinis et al., 2019). For example, the reliance on journal citations to evaluate and distribute rewards discourages researchers from publishing applied research. This means that incentives in place push scholars to produce work that only speaks to other scholars, but not other stakeholders.

For example, a scholarly article may have limited impact in terms of traditional journal citations, which measure an article's impact on another research. However, the same article may be highly influential in terms of education, as indicated by the number of citations the article receives in textbooks used for education (Aguinis et al., 2019). Similarly, applied research may address a practical problem and solve it, but not receive many journal citations, or even be rejected for publication because it is too applied or lacks a strong contribution to theory (Aguinis & Cronin, 2002; Antonakis, 2017; Kim et al., 2018). Accordingly, scholars have little incentive to pursue work that is targeted at stakeholders other than other scholars.

In addition, the narrow measure of impact also limits scholars’ incentive to seek collaboration with practitioners. Scholars are often accused of living in the ivory tower, spending time away from real-world problems (Banks et al., 2016; Tucker & Parker, 2017). The emphasis on journal citations provides little motivation for researchers to spend time with practitioners to understand and address the challenges and issues of interest to them (Banks et al., 2016; Rynes et al., 2001; Shapiro et al., 2007). Academics’ selection of research questions is often inadequately informed and influenced by practitioners (Bansal et al., 2012). Therefore, academics often select research topics that are irrelevant to practitioners or of little importance to decision-makers.

Overall, a narrow measure of impact by measuring citations in other journals creates a knowledge production problem. The knowledge produced by scholars is often irrelevant because scholars have little incentive to understand the issues and challenges facing practitioners and little incentive to produce work that addresses these challenges. By failing to consider the impact of research on different stakeholders, researchers have limited incentive to produce work that contributes meaningfully to solving real-world challenges. Faculty members’ evaluation and rewards are based on the number of peer-reviewed journals they publish, while applied research or research that impacts different stakeholders does not count as much in terms of faculty promotion and tenure. In other words, working on solving relevant problems has a limited impact on a scholar’s academic success.

The pressure to publish in top journals not only leads to less relevant knowledge being produced but also impacts the credibility, trustworthiness, and usefulness of the knowledge produced (Aguinis et al., 2018). Specifically, the pressure to publish in top-journal incentivizes researchers to resort to questionable research practices (QRPs) to increase the likelihood of their research being accepted for publication (Banks, Rogelberg, Woznyj, Landis, & Rupp, 2016; Banks et al., 2021). The use of QRPs undermines trust in academic research. There is an increasing amount of evidence providing justifiable reasons to doubt the trustworthiness of the research published (Aguinis et al., 2018). For example, much of the research produced by scholars lacks reproducibility and replicability (Aguinis et al., 2018). A record number of retractions in 2023 highlights the credibility crisis (Van Noorden, 2023). Questions and concerns over the trustworthiness and credibility of research further reduces motivation from engaging with scholars.

While research-oriented universities are criticized for their over-reliance on a narrow measure of impact (publishing in “A-journals”) to distribute faculty rewards, the reward systems of many universities in the GCC often use deficient and invalid measures of scholarly impact. Specifically, promotions and tenure decisions in many universities in the GCC are often based on the quantity of articles published rather than their relevance or impact. This approach equates high-quality research with lower-quality work, leading faculty to focus on producing a large number of articles with minimal impact rather than on impactful research. This misalignment has also contributed to an increase in QRPs and a trend toward publishing in low-quality or predatory journals.

Moreover, the reward systems in many GCC universities encourage faculty towards more teaching rather than towards higher research productivity. For instance, while research-oriented universities typically offer incentives such as a reduced teaching load, allowing faculty more time to focus on research (Beltran et al., 2024), universities in the Arab region often incentivize faculty to take on heavier teaching loads by offering monetary rewards for teaching more courses. This leads faculty members to prioritize teaching more courses over pursuing research.

The solution

Considering the issues outlined, it is evident that the current reward systems in academia, particularly those emphasizing citation metrics and high publication volume, have inadvertently created a landscape that prioritizes incremental knowledge over meaningful contributions to society. While these systems were initially designed to incentivize high-quality research, they have, over time, distanced scholarly work from real-world challenges. However, this critique is not a call to dismantle the system, but rather a recognition that we are at the cusp of a new phase in academic growth. As we move forward, it is vital to rethink how research can be made more impactful, relevant, and beneficial to a broader range of stakeholders. Staying on the current course risks further isolating academia from the practical world it seeks to serve. Instead, we offer recommendations to bridge the science-practice gap. While we do not claim to have all the answers, we hope this assessment sparks meaningful dialogue and inspires collective efforts to revitalize academic research, guiding our region toward a more integrated and impactful future.

To work towards a solution to improve the situation, we need to better understand the science practice gap. The science-practice gap is framed as a knowledge production problem and a knowledge translation problem (Shapiro, Kirkman, & Courtney, 2007). The knowledge production problem refers to the issue of the lack of relevance of the knowledge produced to practitioners. The knowledge translation problem refers to the issue of the knowledge being produced not being communicated in a way that practitioners easily consume.  

 

1.     Broader Measures of Scholarly Impact

To address the science-practice gap, it is imperative for leaders of business schools to reconsider measures of scholarly impact in a way that incentivizes more relevant research. Scholarly impact measures should take into consideration how scholarly work influences different stakeholders (researchers, students, policymakers, etc..) by considering a more pluralistic measure of impact (Aguinis et al., 2014). This also means that at the institutional level, "universities need to measure scholarly impact in line with the university’s strategic goals and the particular stakeholders to whom it is most interested in transferring knowledge." (Aguinis et al., 2019). Applied research may have a significant impact on solving real-world problems, despite limited impact on other research. Similarly, journal editors can encourage more replication studies, which help increase the credibility and trustworthiness of prior research and help advance theory (Aguinis et al., 2017; Schwab et al., 2023). Accordingly, deans and business school leaders should seriously consider a more pluralistic measure of impact by rewarding research that has impact for different stakeholders.

2.     Innovative Reward Systems Aligned with Quality

The reward structures at many universities, particularly in the Arab region, need an overhaul to support impactful research. Current reward systems in the Arab region prioritize teaching and the quantity of publications over research quality and societal relevance. To address this misalignment, business schools in the Arab region should introduce rewards like tenure, promotions, reduced teaching loads, and funding that is based on research impact, not just volume (Beltran et al., 2024). Such systems would foster a research environment where faculty are incentivized to produce high-quality, meaningful work that contributes to societal advancement, aligning faculty objectives with university goals (Aguinis et al., 2019). We expect that a good solution will likely be innovative and not replicate the excessive focus on publishing in top journals. For example, universities might consider ways in which to reward faculty to produce research that is based on industry engagement (consultations, establishing companies, policy formulation, board memberships). Alternatively, universities might provide incentives for faculty to produce case-studies and teaching material based on industry collaborations. Another potential avenue to explore is offering faculty the flexibility to switch between teaching-focused, industry-focused, or research-focused tracks to guide how they are assessed and rewarded for the year and to be more aligned with their interests and the stage they are in their career.

3.     Enhancing the Credibility of Academia

As previously mentioned, the current reward systems have contributed to a credibility crisis in academia. Researchers have limited motivation to be transparent in terms of how they produce the results obtained in their studies (Aguinis et al., 2018). It is imperative for journal editors, especially in the Arab region, to implement previous recommendations regarding policies and procedures that promote transparency, rigor, and ethical research practices (Aguinis et al., 2018; Banks et al., 2021). Similarly, reviewers must ensure that submitted manuscripts are aligned with best-practice recommendations related to transparency. This will help rebuild academic research's credibility and encourage industry collaboration. Moreover, universities could restructure the criteria of what is valuable research by placing greater emphasis on journals that adhere to more recent policies regarding transparency and ethical publication practices.

4.     Fostering Academia-Industry Engagement

Strengthening collaboration between academia and industry is essential to narrowing the science-practice gap. In the Arab regions specifically, there is limited appreciation of the role of science in decision-making, which further hampers data availability and collaboration. Academics should be encouraged to engage with industry by attending conferences, establishing advisory boards, and inviting practitioners to collaborate on research initiatives (Banks et al., 2016). By focusing on real-world challenges and showcasing the practical applications of their work, scholars can enhance the perceived value of academic research and contribute to more impactful teaching and research that addresses current industry needs (Nobel, 2016).

5.     Simplifying Knowledge for Stakeholders

Bridging the science-practice gap requires scholars to actively translate their research into formats that are accessible to stakeholders beyond academia (Shapiro et al., 2007). Too often, the gap between academia and industry is not just one of relevance but also communication. Scholarly work is laden with complex methodologies, specialized jargon, and theoretical frameworks that make it difficult for non-academics, such as practitioners and policymakers, to understand and apply the findings. This complexity can hinder the practical impact of research, creating a barrier between academic knowledge and real-world implementation. Effectively resolving the knowledge communication problem involves translating academic research into practical tools, frameworks, and formats that managers and decision-makers can readily utilize (Shapiro et al., 2007).

Scholars must take a proactive role in marketing the value of their work to industry stakeholders and prioritize converting their findings into user-friendly formats that speak to broader audiences. Specifically, scholars must go beyond the traditional academic channels and make a concerted effort to demonstrate the practical utility of their research. This can be done through producing case studies, industry reports, organizing workshops or seminars tailored specifically for practitioners, or engaging themselves with the industry and sharing their knowledge in problem-solving.

This calls for providing the necessary training, incentives, and resources to encourage the dissemination of research through various channels, including blogs, videos, popular press articles, and industry reports. Many universities and journals are already adopting diverse communication strategies to simplify complex research for wider audiences. By embracing these methods, scholars can ensure their work is not only read by other academics but also understood and applied by practitioners, thus maximizing the real-world impact of their research. Expanding communication efforts in this way enhances the likelihood that academic work will resonate with and influence decision-makers and practitioners, making research more impactful and relevant to societal needs.

Conclusion

Bridging the science-practice gap is essential for the future of academia. Ensuring that research remains relevant and impactful will safeguard the value that higher education brings to students, decision-makers, and society at large. Failure to do so risks diminishing the role of business schools in attracting funding and improving educational quality.

Addressing this challenge requires a holistic approach. By refining research metrics, simplifying complex work, fostering collaboration, and promoting evidence-based decision-making, scholars can produce research that has a real-world impact. Aligning academic efforts with pressing societal challenges and effectively communicating findings can further bridge the gap between theory and practice.

Moving forward, it is crucial for researchers, academic institutions, and industry practitioners to collaborate more closely. Together, we can create a culture of engagement that not only advances academic knowledge but also drives positive change, ensuring that scholarly work continues to solve real-world problems and enrich society.

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