Relationship between Social Media User Sociability and Electronic Market Mavenism: Sequential Mediation of Sense-Making and Life Satisfaction: An Empirical Study Applied to Users of Social Network Sites

Lmya A. Hamodah

doi:10.34120/ajas.v29i2.55

Authors

Lmya A. Hamodah Asyut University

DOI:

https://doi.org/10.34120/ajas.v29i2.55

Keywords:

Sociability, Sense-Making, Life Satisfaction, Electronic Market Mavenism

Abstract

Purpose: The study aims at testing the relationship between consumers’ sociability and electronic market mavenism by applying it to social networking sites (Facebook, Instagram, and Twitter). The study also aims at testing the sequential mediation of sense-making and life satisfaction in the relationship between social media user sociability and electronic market mavenism.
Study design/methodology/approach: An online survey is conducted to test the hypotheses.
Sample and data: In total, 407 respondents from social network sites completed this survey.
Results: The results reveal that there is a significant positive relationship between social media user sociability and electronic market mavenism The evidence supports the sequential mediation of sense-making and life satisfaction in the relationship between social media user sociability and electronic market mavenism.
Originality/value: This study provides a richer picture of sociability, sense-making, life satisfaction, and electronic market mavenism.
Research limitations/implications: This study helps scholars and professionals efficiently and effectively reach social media user influential.

JEL classification: M31

Downloads

Download data is not yet available.

Author Biography

Lmya A. Hamodah, Asyut University

She is an assistant professor of Management at Asyut University. Her research interests are consumer behavior and marketing management. Her work has been published in the Commercial Research Annals (Menoufia University). She earned her Ph. D in Business Management from Asyut University in 2021. (loomyyy72@gmail.com)